Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention

Reich López, Christian y Terán Cázares, María Mayela y López Pérez, Jesús Fabián (2021) Covid-19 re-opening measures in the full-service restaurant industry: the impact in the word-of-mouth intention. Innovaciones de negocios, 18 (35). pp. 75-94. ISSN 2007-1191

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Resumen

One of the most affected industries due to COVID-19 has been full-service restaurants since several governments worldwide decided to close them temporarily as a measure to stop spreading the virus. As the re-opening happens, the priority on the factors for these restaurants’ customers to recommend others or Word-of-Mouth (WOM) seems to have changed, especially if analyzed according to demographics groups. This article shows empirical evidence of what factors in full-service restaurants influence a client’s word-of-mouth intentions before and during COVID-19, aiming the relevance of trust (TST) to be superior to other factors, such as the quality of the food (QF) itself.

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